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Belle Etoile Fashion Jewelry
Promote Jewelry Business: Five Best Ways
Since I decided to create a website selling jewelry online, I have been considering how to promote my business. As we all know, it is very hard to attract potential customers, and even harder to retain existing customers in this highly competitive industry. Here I combine what I have learned from business books with my own business experience to give you five simple ways to promote jewelry business, which are proven to work.
First, spread the word about your jewelry business and your website. With manufacturing base in China, we operate our jewelry business worldwide. At the first beginning, I had a tough time. The problem was that my website had no traffic, that is, my website couldn't be seen by new customers. They even didn't know my business, and how could they come to purchase jewelry from my website? I had no choice but to tell my jewelry business to my teachers and friends in Canada, who I got to know when I studied English in the university. About two months later, my Canadian teacher brought her friend to my website, who was my first customer. I applied the sales tactics of "buy one and get one free" to express my gratitude to her. In addition, I sent a magnificent ring to my Canadian teacher to thank her for the referral.
Second, send Thanks notes. "Thanks" is just a common word, but if you say it with sincerity, your customers will be impressed by it. There are numerous websites and online stores selling all types of jewelry, and why does your customer have to buy it from you? So I am grateful to every customer in the depth of my heart, and say "Thanks" to them and tell them I really appreciate his or her business in my emails to them. Besides, I send my existing customers discounts and free gifts so that they can pass them out. When I gain referrals, I also send them beautiful sterling silver jewelry to express my thanks.
Third, apply the sales tactics of low price and high quality though many online jewelry stores are doing so. Believe me, this is the most effective way of promoting the jewelry business. Every customer is looking for well made and well priced jewelry. But how can you convince them that you are really doing so? There are many online jewelry websites and stores promising best quality, lowest prices and a lot of exaggerations, but they can't give as promised. As a result, a customer may buy once but he or she won't think of buying again. Now our website still doesn't rank well on Google, but we get repeated orders from our customers, and they are satisfied and loyal. Why, you may wonder, can we succeed in retaining our existing customers? You know, we are an international wholesaler and retailer of beautifully crafted but competitively priced
cheap silver jewelry
and
gemstones jewelry
. If you visit our website:
http://likyjewels.com/
, you will know we advertise only the features we can offer, and we don't exaggerate the features we can't fulfill. We are not able to give our customers all the services, but they are happy to get what we promised.
Fourth, provide your customers with quick service. This is the most critical aspect, which may gain or lose your customer. If your customer has a problem, help him to solve it as soon as possible. If you don't pay attention to the problem or let it pending, you might easily lose a customer. Every time I get a problem from the customer, I will take every effort to solve it. If I can't solve it myself, I will ask other professionals in our company to help. If I can't take outside help, I will tell my customers that I am looking for information to help him or her to solve the problem. In a word, I don't give up easily. One of my customers said he was deeply impressed by my perseverance.
Fifth, try to establish a friendship with your customers, which is vital to make your online jewelry business standout. In most cases, it is not the excellent product itself that sells. Especially online, you customers can't see the real items at all, and it is the clear and attractive pictures that sell. You can visit our website to get an idea of how to take beautiful photos for all types of jewelry. But keep in mind that your items must look as good as, or even better than they do in pictures, otherwise your customers will get disappointed when they receive the items. And also, we add clear and detailed descriptions to every product so that our customers can know our pieces better. So photos and descriptions are more important than the real products online, but there is one thing, which is even more important than the product itself, the photo and description of it. That is, you can show your customers your personality, tell them what kind of person you are and establish friendships with your customers. The connection makes your customers want to buy from you.
Finally, I hope you will run your jewelry business successfully. Thanks for reading my article.
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